Really people?

Don't get me wrong, I enjoyed the Twilight Sega, i might also go as far as saying i loved it. But I have also had a vampire obsession that started at an early age. Now, the thing i dont get is. The people who hadnt like vampires before twilight, that now love all things vampire. Its kind of odd to me, the cullens arent even "real" vampires. I mean, Vampires dont jump through the trees like "spider monkeys" and they surely do not sparkle. But yet the cullen have sparked this vampire craze in not only the people who never gave vampires a second thought but also the ones that disliked them. If you're one of these people, can you explain this to me? Im very intrested in youre opinion on it.